Wording. Sometimes just a little bit of a change in the way you phrase your message can make a big difference in how people respond to it. To show you what I mean, go back to the title of this article, “When You Mail Your Next Postcard.” Notice that I didn’t say “If you mail a postcard.” I’m presuming that’s exactly what you’re going to do.
And that’s how you should approach the text and tone of your next message. Work from the assumption that your audience will do business with you. Of course, they’ll do business with you. Why should they go anywhere else?
Writing in this manner may seem a bit presumptive at first. But, I assure you its well worth your time to cultivate this very profitable habit.
Using in this write of diction needs to turn routine. It needs to be the way your script automatically, without vacillation. In a very proper module, it’s concerning from the standpoint that there is no else utile deciding for your reverend, but your business. Go membrane, use the motto “when you deal with us,” “not if you deal with us.”
Not only that, use persuasive logic that creates a natural conclusion that doing business with you is a sensible action. So, use phrases that lead your reader to where you want them to be. Words such as “undoubtedly,” “as you can clearly see,” “without a doubt,” as well as “it’s clear that . . .” give you a subtle edge in encouraging your audience that contracting with your firm is the proper action.
When you pepper your sales text with these words, you’re creating a natural mindset with your reader that your service is the only logical choice for him. And when you couple this with an effective call to action, you’ll soon discover that the combination works like gangbusters.
The whole process is called “subliminal” writing. This method of writing can be compared to planting a seed in the mind of your audience that eventually germinates into the idea of using your real estate investment service. When (notice the wording!) you do this, your response rate will increase. Guaranteed!
If you doubt me on this, just take the direct-mail material you have lying around your house. Take out a highlighter. Now read through at least one advertisement, preferably two or three. Whenever you come across such language as “when” “without a doubt” or any other phrase that “assumes” the outcome the marketing desires, highlight it.
This method is sometimes referred to as ‘subliminal marketing.’ Check out your leading competitor’s real estate direct marketing materials and underscore the words that are working to shape the readers’ mind into already having agreed to the investor’s proposal.
When you use this technique, you’ll no doubt be persuading your audience, beyond a shadow of a doubt that the clear, logical choice is to call them. When you use this technique, you’re clearly providing them with a logical platform – one that favors your business. And isn’t that what every business attempts to do.
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