This is not just a very effective way to communicate with your recipients of your postcard mailing second time, but also to distribute more of your marketing material to them.
Offer your reader something free. Ensure them that this special deal doesn’t oblige them in any way. Just provide them with something that could be of use to them when the time comes to sell their house.
You may provide them a free report labeled, “7 Reasons why selling your home now is a smart move,” or “15 Ways to Avoid Foreclosure.” This is just a detailed version of reasons you’ve already stated in your postcard mailing. With the report you can illustrate the reasons more, and explain how they will be benefited by it.
Provide them with your contact information, like a phone number to where they will call, and send them the report. This gives you a great chance to collect all contact information of them, and set them aside. In some day’s time, mail a follow-up postcard campaign aimed only at those who ordered this report.
This follow-up real estate postcard marketing mail should highlight a couple of key solutions discussed in your free white paper.
So there is no reason why your real estate investing firm, can’t be benefitted by this, in acquiring more clients. Not sure if you possess the correct writing skills? Hire a professional copy writer to compose it for you. I can understand you don’t want to spend money on something you are giving away free. But this report can be easily named as “income-generating” marketing tool. It will surely give you your money’s worth.
So don’t let the lack of writing skill to stop you from using real estate direct marketing. Just hire a copywriter to develop your real estate direct mail and free offer.
When you do use this approach, though, be sure that you include some essential nuggets of marketing tools in it. You’ll want to highlight your firm’s name as well as its address and phone number. If you have a web site, be sure to include this on your report as well.
To ensure a good return in your investment in real estate postcard marketing, follow the basic rules in real estate marketing. Have your contact information printed clearly. Make your free report available online.
Now, Go ahead and create the report to give away.
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