Want to power up your next postcard mailing? Then go one step beyond merely telling your audience what your real investment business has done for others in the past – have your customers tell them.
You don’t have to sign-up your clients as your sales associates. All you need to do is to request them for a simple write-up on their experience with your service and how you were able to help them.
What problem have you solved for them? Will they be willing to recommend you to others? Incorporate these write-ups in your real estate direct mail as testimonials.
On the other hand, a person who is volunteering their very positive experience is much more persuasive. I’ve seen some direct-mail for products that is nothing but two page or more of testimonials.
You can furnish this testimonial an intelligent title. “Let our customers speak for us.” “Our customers’ say it often amend than we can ever!” The fix is that your communication will screw more efficacious upshot when you add evidence that praises your services.
Your next question, no doubt, is just where do you place these testimonials. You may truly believe that one area of your postcard is simply better than another. Well, as far as direct marketers can tell right now from research, no single area is really any more effective than another.
If you feel you don’t have space on the message side of your postcard, look to the front. That’s right the area that’s reserved for the address. Why not put a short testimonial or two on the front.
When I worked as a copywriter for a nutritional supplement company, we routinely placed to testimonials on the front side of any postcard mailing we’d create. And I must tell you that our postcards received an absolutely outstanding response rate! Of course, if you can place them any where on the other side as well it only increases the potency of your marketing campaign.
Testimonials tell your audience that you’ve already done business in a professional manner. More than that, they show your audience that you’re just not generating hype. Anyone can send a postcard telling you they can buy your house in 48 hours. But not everyone can actually do that. If you have a customer – or two or three – you can tell them for you, then you’ve overcome their initial, innate hesitancy.
So, be sure to allow one or much testimonials in your incoming postcard transmission. If you’ve never used them before, fitting be equipped for an inflated response in your real estate investment Campaigning safari.
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